Journalism alum named chairman of 2002-2003 Alumni Fund
Bill Whitehead could probably sell you a seahorse farm in Ohio if he put his mind to it. The advertising and marketing consultant has a knack for penning persuasive sales pitches, identifying consumer groups, and prying open wallets.
Whitehead’s latest effort doesn’t involve selling a product or a service, but nostalgia. The URI class of 1975 journalism major is applying his expertise in direct-response advertising as chair of the 2002-2003 Alumni Fund.
“After 25 years, I have nothing but good feelings about my time at URI,” said Whitehead, head of his own consulting firm, DMI. “URI didn’t give me all the answers, but it taught me how to ask the questions.”
“What the Alumni Fund does is incredibly dynamic: offering scholarships to bright and deserving students, attracting top-notch professors, and sponsoring important conferences and competitions,” he added. “Much of this doesn’t happen—can’t happen—without the Alumni Fund. A gift to the Alumni Fund isn’t just important, it’s a vital part of the University’s continued growth and success.”
The Alumni Fund is the University’s premier fund and the largest component of the Annual Fund. It is the primary source of unrestricted support for many of URI’s ongoing programs.